Job Vacancy Content Marketing Manager – Remote Quadient
Job title: Content Marketing Manager – Remote
Job description: Title: Content Marketing Manager, IDA
Location: Remote, US or Canada
Purpose of Role
The Content Marketing Manager, Intelligent Document Automation (IDA) oversees marketing content initiatives globally across multiple channels and formats to drive sales, engagement, retention, leads and positive customer experiences for our SaaS Intelligent Document Automation solution.
This individual is an expert in all things related to content strategy and creation, including positioning, key messaging development and thought leadership. The position collaborates with our marketing, sales, and product teams and reports directly to the Content Marketing Director.
Own the content marketing function globally for Quadient’s IDA solution including web messaging, marketing collateral, thought leadership, and campaigns content.
Map out a full-funnel content strategy aligned to target personas and key verticals to drive demand.
Map existing content to funnel stages, and identify/prioritize gaps for net-new content creation
Develop and execute a functional content calendar aligned to support demand-gen and go-to-market activities
Collaborate with the Product Marketing, Demand Gen and sales organizations to develop value-prop and persona-driven solution and campaigns messaging aligned to target verticals and business segments.
Build and deliver supporting content for strategic product launches and releases including brochures, datasheets, videos, infographics, web messaging, and campaigns materials.
Ensure content is on-brand, optimised for search, and consistent in terms of style, quality and tone of voice.
Collaborate closely with web, design, product and demand gen teams to ensure alignment and seamless execution.
University degree in business, communications, marketing, english or journalism.
5+ years demonstrable content marketing experience in a B2B environment (software is a plus)
Proven editorial skills. Outstanding command for the English language (English copywriting skill are a must)
A writer and a storyteller. The ability to create engaging stories and simplify highly technical concepts
A project manager. You are able manage a number of complex projects and deliver against tight deadlines
A content-repurposing guru. You have the ability to revitalize top-performing content in new and unique ways to drive incremental value
A B2B content marketer. You understand where content fits into the B2B marketing funnel, how to measure the ROI and communicate the results
Tech-savvy. In this role you must be able to work with multiple technology platforms including Marketing Automation Systems (Pardot), Content Management Systems (Drupal) and more to publish and promote content across all channels
An executor. Execution is imperative on this high-performing team
A team player with a positive attitude
A willingness to embrace change and to adapt strategies on the fly
Quadient values and actively seeks candidates who display:
Empowerment – embrace and drive chang
Passion – determined to drive customer success
Inspiration – lead by example and constantly innovate
Community – collaborate like crazy
What We Offer You:
Company subsidized Medical, Dental, and Vision Insurance
401(k) Retirement Plans –Company Match Offered
Life & Disability Insurance –Company Sponsored
Paid Vacation, Sick Leave, & 11 Company Holidays
Career & Leadership Development
Tuition Reimbursement Program
Company Sponsored Diversity Groups
Click to learn more about Quadient.
Quadient is the driving force behind the world’s most meaningful customer experiences. We simplify the connections between people and what matters through four key solution areas: Customer Experience Management, Business Process Automation, Mail-Related Solutions, and Parcel Locker Solutions.
We’re trusted by hundreds of thousands of customers around the world to help them create personalized interactions and make meaningful connections.
Quadient. Because Connections Matter.
The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Location: Milford, CT
Job date: Fri, 19 Aug 2022 06:35:04 GMT
Apply for the job now!